March/April 2022
TARJET: 15-19 years old. Z GEN.
FOCUS: Issues that young people feel BAD about. Get inspiration to texturize it.
NEEDS: very visual references (not dissertations), where these young people express themselves, relate and do things. To provide our client with very visual examples of how each topic 'comes to life' in their social networks and popular culture: memes, gifs, videos, tik-toks, movies, series, comics, songs...
Project made in collaboration with Natalia Del Río Peduzzi.
