Cool Vino - Branding & Packaging

Cool Vino is Spanish canned Rosé with bubbles that was launched in 2021 in Miami. We came up with a modern, cheerful and deliberately superficial brand which on the other hand, is clearly involved with values such as sustainability, feminism and diversity. We wanted to change the way of consumption and to make a very traditional and standardized product attractive to new consumers in a less serious way.