Movistar Spain - Creative Art Director

Throughout my time working as part of the Movistar Team within McCann Madrid I was responsible for a large number of integrated campaigns for TV, radio, press, the Internet and street marketing, among others. One of the highlights of that period was the launching of Movistar Fusión, an integrated campaign in which we merged all the services that the corporation is offering currently (beyond only phone services). Also we were involved in the change of the branding and corporate identity, being in charge of the correct implementation and the brand guardian in the different markets. Also we got an EFI (Oct 2013) for the mentioned Movistar Fusión Campaign.